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78% of Homes Selling Below List — Here’s Why

78% of Homes Selling Below List — Here’s Why

Houston Rental Property Performance: Portfolio Metrics

Each month we track performance metrics across our managed properties and compare them to Houston market averages.

Rent Collection Rate
97.4% (Houston average: 92.6%)

Eviction Rate
0.39% (Houston filings roughly ~9%)

Occupancy Rate
92.1% (Houston average: 90.8%)

While rent collection and occupancy remain strong, the most encouraging improvement has been eviction reduction.

In 2024 we completed 31 evictions. Last year that dropped to 24, representing a 22.5% reduction.

The largest drivers behind this improvement include:

• refined tenant screening standards
• removing owner-placed tenants from management
• stricter documentation verification

One growing concern across the industry, however, is rental application fraud.

Fraudulent applications using altered paystubs, fake IDs, and manipulated Social Security numbers have increased significantly nationwide - especially in Harris County! Owners relying on basic screening tools or informal screening processes are increasingly exposed to risk.

To stay ahead of this trend we have implemented layered verification systems including identity verification, documentation validation, and geolocation cross-checks.

Over the past six years, only two confirmed fraud cases have occurred across our entire portfolio.


Maintenance Performance: Speed Matters for Tenant Retention

Maintenance response time remains one of the strongest predictors of tenant satisfaction and lease renewals.

Median Speed of Repair:
4.0 days (national average ~6–7 days)

Resident Satisfaction:
4.2 / 5.0

Work Orders Cancelled:
32.6%

In property management, anything under one week from request to completion is considered strong performance.

Our repair timeline includes several steps:

• receiving the request
• troubleshooting with the tenant
• dispatching a vendor
• scheduling access
• completing the repair

Tracking these metrics closely allows us to identify service issues quickly and maintain higher resident satisfaction.

One area that consistently creates challenges in rental properties is appliance repairs.

Parts frequently have long lead times and repair costs can escalate quickly. Because residents often treat provided appliances differently than ones they personally own, this category tends to generate more service friction.

For certain properties, allowing residents to provide their own appliances can sometimes improve the overall experience for both parties.


Owner Retention and Lease Renewal Trends

Owner Retention Rate:
99.3%

Lease Renewal Rate:
48% (national average ~55–65%)

Owner retention continues to remain extremely strong, placing Emerson among the top tier of property management firms nationally for client longevity.

Lease renewal rate last month came in slightly below the national average.

After reviewing move-out data over the past three months, the most common reasons were life changes such as:

• purchasing a home
• relocation
• changing household size

In other words, factors largely outside the control of property management.

We continue refining renewal pricing strategy and resident communication to improve retention where possible.


Why Owners Cannot Review Tenant Applications

One question we frequently receive from rental property owners is:

“Can I review tenant applications before approval?”

The short answer is no.

Under the Fair Credit Reporting Act (FCRA), screening reports including credit reports, background checks, and Social Security data may only be accessed by the licensed party who obtained the report. 

Sharing those documents with third parties, including property owners, can create significant legal penalties and jeopardize the ability to perform screenings in the future.

For this reason, professional property managers apply objective and standardized screening criteria to every applicant.

This process protects both the owner and the property manager from potential legal exposure while ensuring consistent tenant quality.


Houston Housing Market Snapshot

Several trends are shaping the Houston real estate market in 2026.

New Rental Listings (HAR)
5,585 → 6,499 (+16.4% YoY)

Average Rent
$2,289 → $2,214 (-3.3% YoY)

Average Days on Market
Houston market: 50 days
Emerson portfolio: 33 days (34% faster!)

In simple terms, rental inventory has increased and pricing discipline matters more than it did a year ago.

The broader housing market has also shifted.

Houston currently has significantly more sellers than buyers, and nationally buyers are negotiating the largest purchase discounts seen in over a decade.

In Houston:

• buyers negotiate roughly 5.9% below list price
78% of homes sell below asking price

Homes are also taking longer to sell. Median days on market increased from approximately 60 days in 2024 to 79 days in 2025.

For property owners considering selling, this means longer listing periods and greater price negotiation.

However, there are still positive indicators for rental owners.

Houston remains one of the fastest-growing metropolitan areas in the United States, and recent affordability reports show wages rising faster than rent increases.

These trends support long-term rental demand.

Short-term market softness does not change the long-term fundamentals that have historically made Houston a strong rental market.


Value-Add Example: Increasing Rent Through Strategic Improvements

While rent growth is not universal across the market today, certain properties still present opportunities for value creation.

At 3418 Zuse St, the property had been leased for $2,550 for the past two years.

Following approximately $3,600 in turnover improvements, we secured a new lease at $2,749 per month.

This resulted in:

$199 monthly rent increase
66% annualized return on the improvement investment

Strategic upgrades can still deliver strong returns when applied selectively.


What This Means for Houston Rental Property Owners

The Houston market is currently in a transition phase.

Inventory is rising and the housing market has shifted toward buyers. However, population growth, improving renter affordability, and strong job growth continue to support rental demand long term.

Short-term volatility is a normal part of real estate cycles.

The investors who typically benefit the most are those who maintain reserves, price properties correctly, and stay disciplined during softer periods.

Many of the strongest investment returns come from properties purchased during uncertain market conditions.


Houston Property Management for Rental Owners

Managing rental property requires constant monitoring of market conditions, tenant screening standards, and operational performance.

At Emerson Property Management, our focus is not just collecting rent. We approach property management as professional asset management, helping owners protect their investment while maximizing long-term returns.

If you own rental property in Houston and want to learn more about how professional property management works, you can explore:

Or contact our team to discuss your property.

To your success, 

Cam

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